Facebook’s F8 announcements, life with lag and the tweeting NYPD
Mark Zuckerberg and the Facebook team make some exciting new announcements this week after this year’s annual F8 developer conference in San Francisco. Facebook introduces anonymous social login for w
Mark Zuckerberg and the Facebook team make some exciting new announcements this week after this year’s annual F8 developer conference in San Francisco. Facebook introduces anonymous social login for web and mobile apps. Our viral video of the week takes a look at what life would be like if we were running on slow broadband. This week’s case study takes a look at the innovative ways the NYPD is using twitter to crack down on street crime. Facebook launches Audience Network – broadening the marketing scope for Facebook advertising to mobiles. Twitter once again wows us with their latest global activity animation. And our tip of the week explores the best ways to live tweet as a business or professional.
This week’s biggest story: Facebook introduces anonymous login
Facebook’s annual developer conference F8 was held yesterday in San Francisco, where Mark Zuckerberg, Facebook founder and CEO, launched their new anonymous login feature. The feature allows users to login to web and mobile applications with Facebook, but with the option of choosing not to share their public information.
Facebook have stated in a Newsroom post that the move is intended to benefit users who want to try new apps before they are certain they wish to give their information away.
Sometimes people want to try out apps, but they’re not ready to share any information about themselves. For this, we’re introducing a way to log in to apps anonymously.
With Facebook being the most widely used social login for web and mobile apps, this shift will allow vast quantities of personal information from being freely accessed by third parties.
The feature is currently being used by a handful of developers, and is said by Facebook to be opened up by further developers within the next few months.
Viral video of the week: Living with lag
That rage inducing fury when your slow broadband makes Game of Thrones look like it’s being broadcast from a kinetoscope. Lagging video – we all know it and hate it. This video by Swedish fiber broadband provider Umea Energi shows us what life would be like if lag applied to the real world. Strapped with headset devices (Oculus Rifts) slowing real time down to a one-third of a second delay and a full three-second delay, participants are shown attempting every day activities, and failing miserably.
The video was launched with a complementary clip, “Living with Lag – Lag View” on Sunday and has so far received over 3.5 million views.
So what makes this video work?
Primarily, it represents an everyday issue that its clear target audience, young adults, recognises and emotionally responds to.
Offsetting this, it cleverly triggers a selection of positive emotions through subject, including humour, friendship and sympathy. This target audience is naturally beneficial: young adults are the largest demographic of social media users and are more likely to share.
Case study of the week: How NYPD is using Twitter to predict street crime
Two other important pieces of news:
Facebook launches Audience Network
In more Facebook news, the social network announced their new mobile ad network at their F8 conference on Wednesday. Audience Network intends to extend the reach of campaigns beyond Facebook and onto external apps. Using the same targeting currently available for Facebook ads, the move is expected to increase the scale of Facebook marketing to compare with Google’s.
Twitter Greets the Sun
In celebration of reaching the 250 million user mark last week, Twitter has posted their latest data visualisation animation, this time literally illustrating the sun rising across the globe. The global activity animation corresponded with live mentions of the word “sunrise” to encapsulate the new day in real time. The video is just a sampler of the innumerably impressive ways data visualisation can be used in social media.
Social Media Tip of the Week
Live tweeting in the past has been used to cover a miscellany of events; from football games to season finales to heart attacks. Regardless of subject, the live tweet can be an advantageous mode of exposure for your business. Read these 5 tips for live tweeting to learn how to use it to its full potential.
