Simon Pilkington
February 14, 2014

The Weekly Social Wrap: Looking Back on Facebook

Facebook releases new Look Back section, a viral video featuring Samuel L. Jackson, Heineken celebrates valentines day, and more news in social media.

Most important news of the week: Facebook allows user’s to edit their ‘Look Back’ videos

Viral Video of the week: Valentines Day Campaign for Gun Oil

A provocative Valentine’s Day Ad by Gun Oil for men’s personal lubricants could be seen as wrong on so many levels. But this is the beauty of it! People are talking about this video which was released just earlier last week  and already has over 250,000 views on Youtube.

Case Study of the week: Heineken’s #DateInABox 

This week’s case study looks at just how exciting and innovative social media can be. Heineken have come up with a new  Campaign to celebrate Valentine’s Day called #DateInABox. The campaign is designed to make men show their emotional side by declaring their love for their partners on Instagram using the hashtag #DateInABox. Inside the mysterious box, is a ‘certificate for a prearranged date’ like a jujutsu lesson for two, couples tattoos and an improv class. This campaign shows the importance of finding fun ways to use social media to increase consumer engagement and build brand presence.

What else happen in social media?

Caribou Coffee has built a giant five-story tall Pinterest board at the Mall of America in Bloomington, Minnesota. The two large screens use inspirational fan photos from Instagram and Twitter with the hashtag #CaribouInspires.  Shoppers who visit the Living Pinterest board will be able to participate in activities such as a ‘chalkboard pin’ that invites guests to share what inspires them and a Caribou photo booth that will feature fans favourite moments. It looks like Pinterest is heading in a new direction with many business opportunities opening up. Check out this video for more info.

Twitter releases a new feature:

Twitters new ‘interactive photo collage’ system is the new thing in social media this week with the start of the Sochi games. The system uses an algorithm that determines the most retweeted and shared photos from the previous day with most popular Olympic images being awarded to team USA during the opening ceremony.

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