Uber Pride Ride

Hello Social partnered with Uber to create a one-of-a-kind bendy bus that provided free transportation, entertainment and good vibes to Sydney WorldPride 2023 attendees. We moved Sydney with Pride. 

The Challenge

Hello Social was engaged to help Uber make a genuine contribution to the first World Pride ever held in the southern hemisphere. 

Amidst a sea of brands “rainbow washing” and being seen to take advantage of the event for commercial gain, we were tasked with giving truth to Uber’s promise of moving the world with Pride.

Our Solution

We transformed an aging bendy bus into an entertainment and mobility platform for the LGBTQIA+ community. Offering free rides across the 3 weeks of WorldPride, we provided a stage for leading drag queens and comedians to delight audiences and celebrate diversity and inclusion. 

To launch, we hosted none other than the Vengaboys on-board - creating a real-world Vengabus and unlocking significant media coverage. As part of this initiative, we partnered with Black Rainbow, a leading charity in the Indigenous and Queer health outcomes space.