Uber Eats

Uber Eats X Eat Local

Uber Eats partnered with Australian local legends - from Mick Fanning to Mimi Elashiry and Alexander Volkanovski - to co-produce a docuseries that invited fans to discover the faces, places and local eats that make their local suburb tick.

The Challenge

Eaters are loyal to their cravings, not an individual app, so they go to whichever OFD provider they know has the best selection of their local favourites. How do we drive preference among dual-appers and win a greater share of orders?

Our Solution

We partnered with local australian celebrities and gave them the tools and resources to create their very own docuseries hitting the burbs of Australia and eating our way around the streets as our talent share war stories, uncover favourite hidden gems and showcase the variety of cuisines unique to their patch.