Paramount+

We partnered with Paramount+ to drive multi-platform success for the VIVID Sydney x Paramount+ drone show by generating a real-time, content-led amplification strategy across owned, earned and paid.

As Paramount+’s lead digital and social agency we were brought to the table to ensure that their investment in the VIVID Sydney 2022 drone show would drive significant brand impact with Australians at scale. Our job was to ensure the whole of Australia was consuming, and engaging with, the innovative spectacle.

Hello Social’s created an intricate content and activation plan including the production of a high-quality, made-for-tiktok time lapse of the drone show, stunning photography, real-time social coverage (including paid media activity) across @ParamountPlusAU, management of 15+ influencers as well as a made-for-Instagram behind the scenes extension series starring Fabreezy.