Uber Eats

Launching KFC’s entry to the Uber Eats platform with a money-can’t-buy experience… A secret gig on Sydney Harbour with hero talent G-Flip.

We were charged with driving awareness of the most iconic chicken brand, KFC, being available for delivery via Uber Eats. This would in turn cement our position of having the best selection of restaurants within the OFD category. Moreover, we needed to draw a thread directly to the ATL campaign, by leveraging G-Flip.

We authored a money-can't-buy experience that took the form of a secret gig on Sydney Harbour with hero talent G-Flip. The Aussie artist performed to an exclusive crowd of hand-picked KFC superfans and influencers whilst KFC was served for all to enjoy. Using a combination of owned, influencer and talent channels we drove significant lifts in brand awareness and preference - nailing our brief.