Ideating within a traditional brand campaign to make channel specific TikTok creative. Welcome to our lives!
When your creative doesn't work on TikTok
As Paramount+’s lead digital and social agency we were brought to the table to help make their brand platform “THIS IS PARAMOUNT+” work on social. The team had access to a limited bank of TVC’s, show trailers and cut downs. The challenge… make something that would work on TikTok.
Native platform & trend driven creative
Hello Social’s creative team blended cultural platform trends with trailers to create a top view, one day max and in-feed ad suite. We leveraged text overlay, text to speech effects, TikTok transitions, creator content and trends and VFX, edited to selected P+ content. The asset bank talked to the brand promise and pillars which included: iconic stars, mountain of entertainment and unique stories.
Campaigns & Advertising
Social Media Strategy
Social Media Management