Danielle Currie
July 28, 2020

Your Weekly Social Scroll 📜 (27/07/2020)

Introducing a new weekly feature where we share the latest developments in social media marketing. Follow our blog for updates on platform features & more.

🤫 Secrets of the Instagram Carousel Post

An analysis of almost 3 million Instagram Carousel Posts highlighted some interesting insights. By making sure you mix images with videos, while also aiming to include at least 8 slides, you’re more likely to skyrocket your engagement rate.

🎟 Twitter’s Performance Report is Out

Twitter reveals a 19% decline in revenue in its latest performance report . But don’t be alarmed. Given the pandemic, these results were in line with expectations. Their 34% growth in users over the same time period indicates a positive future.

😱 TikTok’s $200m Creator Fund

The outpour of entertaining, meaningful and expressive content which has come out of TikTok has inspired the launch of the brand new TikTok Creator Fund. Starting at $200m, it aims to encourage ambitious creators to foster a career in making innovative content.

✌️ Double Tap of the Week

Retailers, you’re in luck! With the ever-growing on-platform buying options on social networks, Google has removed its commission fees on ‘Buy On Google’ listings in order to remain competitive. This means it’s now even easier (and cheaper!) for retail business owners to sell directly on Google.

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