Get Gen Z excited about and watching Bob Marley's One Love Film

Launch Paramount Pictures' new biopic film release, One Love, centered around the life and times of music legend Bob Marley to an audience that was largely unfamillar with his music! We had to rally the Gen Z audience to get excited about a film - and we knew we needed to lean in with his music in order to drive film uptake.

Partner with Australia (and arguably the world's) biggest and most popular DJ with Gen Z, DJ Fisher to produce a custom remix track for Marley's hit classic, Jamming! We devised the concept and partnered with the enigmatic DJ to produce a tech house remix that was launched a week prior to the film (the critical period to drive interest and awareness) via his core socials - Instagram, Tik Tok, Facebook and YouTube. With no paid media, we managed to generate over 5M+ video views, 300,000+ likes, 5,000+ shares & 4000+ comments across his content!

The film opened to significant fan-fare across the country, breaking countless box-office records. Safe to say we were all Jamming!